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HiKOKI (pronounced ‘Hi-KO-KI’), is the strong new brand identity of Koki Holdings Ltd, Japan.

Broken into four parts, the ‘Hi‘ relects the company’s strong focus on High Quality, High Performance, and Highest Reliability of it’s products.

Located in between the Hi, and KOKI, is a subtle ‘ 1’  – signifying the strategic goal of the company to be number one in its field when it comes to power tool innovation.

Finally, the ‘KO‘ & ‘KI‘ reflect the Japanese term ‘Industrial Tools’.